SEO
Technical SEO
Technical SEO is a set of website and server optimizations that make your site easier for crawlers and website visitors to understand and use. Optimizing for technical SEO can help your business rank higher in search results because you offer an exceptional user experience (UX) and high-quality content.
Your company should optimize your website’s technical SEO for a few reasons, including:
- Technical SEO influences your rankings in search results
- Technical SEO impacts your website visitor’s actions and decisions
- Technical SEO affects your website’s conversion rates, lead generation, and sales
- Technical SEO helps your business compete with competitors that also use SEO
- Technical SEO maximizes your ROI from SEO as a digital marketing strategy
If your organization invests its time, energy, and money into SEO, then you want to get the most value from it. That involves including technical SEO optimizations in your strategy, whether you manage your SEO in-house or with the help of an SEO company.
On-page SEO
On-page SEO is the practice of optimizing elements on your website, like page speed and keyword density, versus factors off your website, like external backlinks, to improve a site’s ranking and visibility in search engines.
On-page SEO leads to higher search rankings, increased traffic to your site, and more conversions. The results of on-page SEO take time, but once your on-page SEO strategy gets off the ground, it can make your online rankings and sales soar.
Off-page SEO
Off-page SEO, also known as off-site SEO, describes optimization techniques that can improve your ranking in search engine results pages (SERPs). These techniques, however, happen outside of your site and involve attracting links from other websites, shares on social media, and mentions across the web.
Off-page SEO is tremendously valuable because it tells search engines that your website is important to others on the web. Every link that you receive acts as an endorsement from another source that your website is quality.
This lets external sources act as tie-breakers for websites that have the same quality of on-page SEO so search engines know the best to rank websites on search engine results pages (SERPs).
